Multicolore and Outbox Join Forces to Propel Québec’s Live Event Experience
November 5, 2025
Montréal, [November 5, 2025] – Two leading Québec-based companies with complementary expertise Multicolore (creator of unique cultural experiences such as Igloofest, Piknic Électronik, Village au Pied-du-Courant and Palomosa) and Outbox (a pioneer in smart ticketing and tech solutions), proudly announce a strategic partnership aimed at strengthening the local live events ecosystem.
As part of this locally driven collaboration, ticketing for Multicolore events will now be handled by Outbox, a Montréal-based company with international reach, known for its technological expertise and personalized support, notably through its work with Cirque du Soleil. This move reflects Multicolore’s desire to work with Québec-based partners while enhancing the ticket-buying experience for festivalgoers: more fluid, faster, and better adapted to their events.
“We’re thrilled to join forces with Multicolore, a visionary organization that has helped shape Québec’s cultural landscape for over 20 years. This partnership aligns perfectly with our mission to support strong brands as they expand locally and globally.” — Jean-Françoys Brousseau, President of Outbox
“We had the choice of going with major foreign platforms, but instead chose a local, human-scale, and tailored alliance. We’re choosing Outbox not only for their tech, but
for their understanding of our cultural and operational realities.” — Pascal Lefebvre, President of Multicolore
In a context where American solutions often dominate the market and impose high fees, this 100% Québec collaboration is a deliberate decision: to invest in local talent, to strengthen human relationships, and to build agile, homegrown solutions that reflect our identity.
This partnership will lead to the deployment of new ticketing features, an improved customer experience, and smoother sales tracking, all while upholding the values of accessibility, personalization, and proximity that both companies hold dear.
Tickets on sale for Igloofest Montreal this way : https://igloofest.ca/
About Multicolore
Multicolore has been making a name for itself on the Québec events and cultural scene for over 20 years. An expert in creating colourful, inspiring, creative, and vibrant experiences, Multicolore is behind must-see Montréal events such as Piknic Électronik, Igloofest, MEG Montréal, Super Fête, and, as of 2023, the Village au Pied-du-Courant. Multicolore Projets, its production division, and Courage! work together to create and produce festivals and events worldwide, offering unique social experiences that unite and entertain through a mix of talents and creative collaborations in every colour of the event and experience.
About Outbox
Outbox Technology is a Québec-based leader in ticketing and event technology solutions. For more than 20 years, the company has partnered with festivals, live entertainment venues, and sports organizations worldwide. Its white-label platform empowers producers to retain full ownership of their brand, data, and revenue streams.
