One of Outbox founding principles is that venues and promoters with a strong brand do not need a “middleman”, what they need is a state-of-the-art ticketing and marketing tool to connect with their consumers. In 2006, Cirque du Soleil shared that view. Within Outbox, they found the best system to handle their worldwide touring shows. Built on a multi-language, multi-currency platform, Cirque was able to drive its shows’ brand through an omnichannel white-labelled environment, while safely handling large ticket volumes. Cirque quickly expanded its use of the Outbox platform from North America to Europe, Russia, Asia and Australia in over 20 countries worldwide.