An omnichannel event ticketing solution via real-time shared seat inventory

Outbox’s technology enables its clients to offer their inventory via multiple sales channels in real time. With Cirque du Soleil reopening around the world, we describe below how our API technology seamlessly links the inventory to a sales agent (


As always, venues can sell their tickets via multiple channels by allocating specific seats to each vendor. However, this method has proven itself to be inefficient and difficult to manage As the allocations on some channels may sell out quickly, allocations on other channels may not do as well. The SOLD OUT message displayed on popular channels is hence not entirely true and sales are being missed.

Today, using Outbox’s real-time omnichannel API, this challenge is resolved. 

Cirque du Soleil (CDS), which has been with Outbox for close to two decades now, uses our omnichannel, real-time, shared inventory solution. As of June 2021,the CDS shows have started to reopen on the Las Vegas strip. The CDS Mystère show at the Treasure Island Hotel & Casino, the first to reopen, is a great example of our real-time shared inventory with

Outbox shared inventory with

Outbox maybe the exclusive ticketing service provider for Mystère at Treasure Island but that doesn’t mean it is the sole end-provider for patrons. Buyers who chose to purchase their tickets via can navigate through the various show dates & times and all the available seats for Mystère, just as if they were at the Mystère box office or on In real-time, all available seats on the Outbox platform are accessible by any and all sales channels that support the Outbox API; from, to various hotel concierges on the Vegas strip, to wholesellers.Once tickets are reserved or purchased through one of these sales channels, they are instantaneously made unavailable to the other channels, thanks to Outbox’s high performance API. Likewise, cancelled tickets or released seats are immediately made available to all sales channels. When compared with selling tickets via specific seating allocations to each of these channels, the difference in conversion rate, sell out rate, ease of use, and customer experience is clearly superior for everyone.

Worldwide use

As venues in various cities throughout the world are reopening, Cirque du Soleil and other Outbox clients are opening ticket sales once again. With the explosive demand for events, and the growing number of sales channels, it’s become imperative for event organizers to have an omnichannel approach to ticket sales. Over 20 ticketing sales agencies around the world now use the Outbox API for real-time shared inventory, in multiple currencies, through various payment methods.

Additional Functionalities and data capture

In addition to controlling the seating inventory made available to a 3rd party, the API can also restrict it to only certain seats as well as offer different price types being offered exclusively to a 3rd party. One of the main advantages is also the ability to capture transactional and customer data from these channels and aggregating it on the Outbox platform and CRM. The system can then issue electronic tickets directly from the Outboxplatform. Similarly, the API goes both ways; it is able to provide ticket details to 3rd party ticketing system for onsite printing, scanning, and everything else ticketing related.

If you aren’t selling on multiple channels in real-time, let us help you. Send us an email via

The right way, the white label way

Your event, your brand, your data, our solution

There are numerous advantages to a white label ticketing solution. From the importance of promoting your own brand and letting it shine, to having access to your own data and ticket sales revenue immediately and being able to directly engaging with your fans while respecting their privacy. It is about being able to really manage and enhance the fan experience while also looking to optimise your own venue operations and services. Whether you chose to go white label for financial reasons, for marketing reasons, or for simplicity, at Outbox, we strongly believe white label is the direction to take.

Your brand:

When you chose to go the white label way with Outbox, you can choose to eliminate the middleman, and their associated brand or just use them as required as a selling agent. When spectators in North America want to attend one of Cirque du Soleil’s (CDS) big top touring shows, which is using the Outbox platform, all they have to do is go on CDS’s website. There, customers will be using Outbox’s ticketing platform, but the Outbox brand is nowhere to be seen – it’s the Cirque du Soleil’s brand and its fan experience for which the stage is set. From the URL, the colors and themes of the webpage, the name of the merchant on the customer’s credit card statement, to the printed or digital ticket, it’s all Cirque du Soleil. The show is Cirque du Soleil, not Outbox, and the customer’s journey and excitement starts and ends under the creative brand of Cirque du Soleil. It’s simple, it’s focused, and Cirque du Soleil has total control over the customer experience.

More fan engagement, less friction:

Use the tools you want; your email campaign tools, the marketing and analytics you trust most, and connect them via various Outbox APIs. Keep your fans engaged with you, not with third party service providers. Have your fans stay within your own environment through the use one of single sign-on for your fanclub, your mobile app and your ticket sales. By maintaining a direct relationship with your fans you can create your own fan engagement, craft the right offering and bring together the best pre, post and at event experience. You control what information your fans get, the extras/add-ons or surveys for feedback; it’s faster and simpler when you are in control.

Crisis proof:

Things don’t always go as planned: when the COVID-19 pandemic hit, event goers wanted immediate refunds. Existing one on one engagement between ticket buyers and venues provided the path to quick resolutions. Outbox’s clients were able to quickly and fully refund customers or provide value added credit to their account for future purchases.

These are only some of the reasons, we believe that the ultimate event ticketing solution is white labelled. It’s better for fans, it’s better for brands. It’s our way of insuring that live events reach out, stand out, and sell out. Want to learn more about our global platform? Visit our website at or contact us now at and one of our offices will get in touch with you.


The scalability of digital marketing. 

Outbox believes digital marketing is more important than ever. With the return of live events, we’ve identified marketing techniques that reach out and sell out events in ways we have never seen before. Digital marketing tools like Google, Facebook, Instagram and other social media are taking a bigger part of event goers’ lives. Today, more and more event promoters are using them to keep scaling their marketing campaigns. Read below to learn how we’ve implemented tools like Google Tag Manager and the success stories that followed.

Social Media – creating demand via interests, lookalikes, and other audience tools.

Facebook, Instagram, LinkedIn, Tiktok, Reddit; there’s no denying that there is a social media channel for almost everyone, providing powerful marketing tools. During a recent presale for a show, the promoter’s marketing department used our public-facing ticketing interface EventShopper™ along with Facebook’s Pixel. Conversion events were set up to track views, abandoned carts, purchases and the conversion values associated with each event. By using different posts, sponsoring them via Facebook Ads Network, the event was able to track the campaign’s performance in real time and focus on the one with the best return on ad spend (ROAS). Posts about the event, containing, pictures, descriptions, and buying links, were retargeted (shown several times) on the newsfeeds of people who were likely to purchase but hadn’t done so yet. All this was made possible because of the integration of the Facebook Pixel with the Outbox application EventShopper™, and the marketing tools of social media networks.

Search engines – capturing demand.

While we see social media as a way to create demand for a product or event through videos, pictures, and emotional marketing “Fear of missing out” (FOMO), we recognize search engine networks like as capturers of demand. Compared to social media which will in some cases show users content for something they had no idea existed or wanted; most users of search engines will already have an idea of what they want. By using Google Tag manager which learns the behavior of its users and integrating the tag into our EventShopper™ ticket sales interface, promoters are able to display their website to search terms related to their event. They can then track usage of these words and optimize their marketing for it. With these tools, a marketing campaign for a venue was able to outbid a ticket reseller’s Google Ads, and bring those ticket buyers where they belong: On the primary market, on the venue’s ticketing system.

Promo code creation – track & …

Promo codes existed long before digital marketing and were used in many ways: to research price sensitivity of specific groups, as way to incentivize and attract value centric customers, and to aide marketers to track a campaign’s success. Today, marketers are using this tool that is part of Outbox to easily create limitless number of promo codes and promo links. By having specific web links with embedded promo codes, promoters can have unique campaigns and unique discounts for every channel. From giving a specific website its tracking URL, to giving promo codes on Coca-Cola cans, these promos can easily be tracked within Outbox’s reporting tools.

Influencers – powerful enhancers.

Social media has led to the rise of influencers; powerful people and brands which have accounts with millions of people following their every move through posts and stories. With this, early adopting marketers have had explosive growth simply by having their products and experiences show up in the daily lives of these influencers. One recent influencer with hundreds of thousands of followers, attended a event and exposed it through several Instagram stories. In one story, the “Swipe Up” button was used along with a promo code. The swipe up function allowed video story viewers to click on the button and be directed to a webpage – the Outbox ticketing interface for the event. The promo code allowed an incentivized price as well as additional and backup tracking (for example, when privacy settings of a device prevented tracking).  By using influencers, the event experience was able to reach out, stand out, and sell out! Over the coming weeks, even if the story had expired, marketers using Facebook Ad networks, were able to retarget anyone who had seen or interacted with the story, by sponsoring posts and stories about the event, converting interested users into sales!

Shown below, one of Instagram’s most famous personality, Kylie Jenner, with hundreds of millions of account following her social activity.

The challenges of tracking – Privacy & cross device.

As user privacy and data usage becomes more and more important, tracking user behavior will become a bigger challenge. A recent update in Apple’s iOS (14.5) has made tracking behavior more obvious to users by prompting their approval to do so. However, these marketing channels also have more tools than ever to track users. A.I., location data, predictive behavior, cross device tracking, and many other available data sets,  have allowed Google & Facebook to be more sophisticated at assembling all this data  and understanding that there was in fact a conversion. As the number of marketing channels and tools increases, it will become more important than ever for marketers to correctly attribute sales and conversion events to the right channel. For example, one person may see an Instagram post of a Cirque du Soleil show in their city, head into Google and search for it, end up on purchasing tickets. In this situation, it’s important for marketers to understand that there were 2 channels which should be attributed to this purchase: Instagram (through the post) and Google for the search terms. Marketers can then divide the attribution of the sale through all of the involved channels, even if Google may attribute itself 100% of the sale.

Over the last years, we’ve seen digital marketing allow our clients to scale up their marketing efforts. As channels and features are expanded, we’ll continue to support & stay up to date with them. We can’t wait to see what new tools are developed to allow small- and large-scale producers and promoters to use Outbox to; reach out, stand out, and sell out.



If loyalty is sometimes undermined these days, it is nevertheless well anchored in the values ​​of Outbox, which is happy to announce the renewal of its partnership with Just for Laughs! The two Montreal based companies are therefore teaming up again in order to continue their international influence.

“We are proud to partner with a local company that supports the world’s biggest players,” said Anne Belliveau, CMO at Just for Laughs. “Outbox is a Quebec company that reflects and shares our quality objectives as a leader. ”

Just for Laughs trusts Outbox to pursue its large-scale projects, both in terms of its tours and festivals and in its digital marketing efforts.

Outbox’s Commitment: To continue to provide cutting-edge technology in the service of an ever-changing entertainment market. The digital content offering is easily deployed with EventShopper ™, which guarantees reliability and efficiency to viewers who are in serious need of a laugh.

The Outbox platform and Just for Laughs: what a happy marriage!



Over the past year, venues, promoters and artist found an alternative solution to re-connect with their fans using live and pre-recorded video events. From local comedians, renowned orchestras and artists, the return of ‘’live’’ events were incredibly well received by all. Now, as venues gradually re-open their doors to the public in a social distanced configuration, we believe live streaming the event will be the ideal complement for those not in attendance. Whether your venue is at maximum capacity or fans are unable to travel to the event, our online ticketing platform is the ideal solution to offer both event experiences simultaneously to ticket buyers.

1 system for all your ticketing and streaming needs – EventShopper™ is our industry leading ecommerce platform

Since 2005, the Outbox ticketing system has been used to sell over 500 million tickets, in over 15 languages and currencies. Now, our ecommerce platform enables venues to sell and stream live or pre-recorded events all while keeping its white label format. Venues will have the ability to sell both tickets and videos while offering the same purchase experience.


Control Demand – Optimize revenue

Outbox’s streaming solution offers maximum flexibility to give venues and promoters the tools they need to manage and optimize revenue. Our solution gives users the same tools that are available for ticketing events, whether it be, capacity, pricing (dynamic), transfers or other. An additional security feature is also available to manage geographic restrictions, playback and stream access.

No App required

To stream an event (live or pre-recorded), customers can use any electronic device to log into their customer portal (MyAccount) and access the video stream. This process does not require customers to download an app, making the experience user friendly. Once connected to their account, customers can load their digital stream and begin watching the event on their device or cast the video using Airplay, Chromecast or other onto a larger screen.

An additional feature available for customers who cannot attend the live stream event is the option of adding the video to their account for an extended period of time.

Technical features

By using the technology content creators use to create YouTube or Facebook live events, Outbox users can host livestream events in a similar format. Using RTMP protocol, OBS, or any other broadcasting system, the live event can easily be hosted on Outbox. Events can also be pre-recorded allowing the performance to be edited and then offered as a ‘’live’’ or video on demand format.

Outbox’s streaming services use video transcoding giving customers the ability to stream the event anywhere with an internet connection. The Outbox platform has the ability to transcode the video resolution to a lower or higher resolution per the internet connection speed.

For more information on our video streaming services, contact Michael Cianci, Business Developpement at



To tackle venue re-openings and social distancing, we believe an algorithm combined with A.I. is better at handling the challenge of on sales and seating allocations.

Rather than using predetermined seating allocations, our clients have been reopening their venues using our real-time social distancing solution. Read more about it here and learn how Outbox can optimize seating capacity and revenue for venues.


For the last 10 months, we’ve been tweaking our seat search engine to adapt to social distancing in live entertainment. To help with the reopening of venues with social distancing, we work with 2 solutions.

The first solution is a standard one in the ticketing industry: Using a seating management tool, venues decide in advance the different seat allocations to be sold based on imposed capacity and distance between occupied groups of seats.

The second solution is a real-time social distancing algorithm with configurable parameters (distance in seats or vectors, imposed venue capacity, break-even occupancy and other factors).

Solution 1, ticketing in predefined pods:

Let’s look at the first and most common solution. Venue managers configure seating allocations in specific blocks using their seat management tools for all upcoming events. The advantage here is that this can help in determining the revenue/capacity ratio in a fairly simple way and is easy to configure, to adjust, and to understand.

There are however numerous disadvantages to this solution. If customers from a same address want to purchase 5 tickets together but allocations are based on pairs, the customers may give up purchasing tickets as the transaction will not allow 5 seats together.\In some cases, a non-contiguous seating option may be proposed.. but here again, the customers may decide not to attend the event as they will not be seated together. In addition, non-contiguous seat sales in predetermined allocations will only increase the number of seats which must then kept vacant for social distancing.

Using this inefficient solution, venues will only be able to sell a limited portion of their allocated seats and hence total sales may not meet the expected revised capacity-revenue. We questioned this strategy’s scale as most venues, even those with government subsidies, may not be able to break even and therefore reopen with a capacity limited to 20-25%.

Solution 2, real-time social distancing using A.I.:

We then asked ourselves: What if we built an algorithm that could use artificial intelligence, with data from past events and ticket buyer behavior, combined with real time data from the on sale, to fit the venue’s social distancing parameters? What if we could configure these parameters to predict and optimize how many tickets would be sold in a socially distant context? Instead of using predefined seating pods, an intelligent and real-time seating and selling algorithm gives the ticket buyer access to seats that are social distant, while optimizing seating distance for future ticket buyers, based on past and current event seating demand.

Once the development was completed we started applying our solution to on-sales at some of our client venues. Just by looking at the number of tickets sold for events, the time to sell out, the remaining empty seats, and by analyzing seat map patterns from tickets sold, it was obvious that our optimization solution was successful in increasing attendance and revenue.

To help you optimize your on sales, reach out to us via



While demand for white label ticketing systems increases in the entertainment industry, Outbox’s ticketing solution gives both venues and promoters a complete white label ticketing platform with an integrated CRM solution. By using the Outbox system, our clients no longer require the use of a third-party service provider. They  now control their marketing, their branding, and their customer data. For over 15 years, Outbox has made it a priority to empower its clients by providing them with the tools they need to customize their ticketing operations as well as to exclusively control their customer data.

Through this approach, the Outbox platform manages over $1 billion in international ticket sales annually, in over 20 countries, in 15 languages.


Using our white label ticketing platform, venues and promoters have the ability to market their brand and ticketing operations. The Outbox brand remains completely invisible throughout the experience for the end user.

In addition, Outbox clients have access to a wide range of customizable features, such as a ticket transaction page, customer portal, email communications and much more.


Our integrated CRM system allows Outbox clients to have exclusive and complete control of their customer data, without requiring a third-party  service provider. The data collected through ticket operations and marketing campaigns is owned exclusively by our clients.


Over the past months, Outbox has worked tirelessly to develop new solutions to help its clients return to live entertainment. From launching a timed-entry solution, a social distancing sales tool and a live streaming platform, we are proud to now offer new access control solutions.

These new access control solutions will allow venues to read body temperature and scan tickets upon venue entry. Scanners will first get an instant reading of the customers body temperature and the validate barcode. A safe and quick process.

Two new devices solutions:


To allow all venues and promoters to take advantage of this new feature, we have developed two solutions to meet our client’s needs and expectations.

Integrated Thermal Scanner: This new scanner will replace the current Event N3™ access control readers with a new handheld device which will incorporate a thermal temperature reader and a ticket scanner. The combined results will determine who is allowed to enter the venue. The data collected through these scanners will be stored on the Outbox ticketing platform providing venue with real-time reporting on venue entry and safety.

Wireless Bluetooth Scanner: This wireless body temperature reader will work in synch with the current Event N3™ ticket scanners. This thermal body temperature reader will provide data as accurate as our integrated scanners solution yet at a lower cost. Here as well, the data collected from both devices will immediately be stored on the Outbox ticketing platform providing venues with real-time reporting on venue entry and safety.

Data and reports:

While the body temperature will not be saved for confidentiality reasons, the temperature-based approval results and the time of entry will be stored in the customer record. By doing so, venue and promoters will be able to refer to this data at any time to validate that all recommended safety measures were applied.

For more information, click here


A ticketing sales solution that applies social

distancing regulations in real-time.

Integrated into its ticket sales application, the solution enables venues to easily set customizable parameters that will block surrounding seats during the seat allocation and sales process. Not before. Whether the social distancing regulation is based on a set distance from occupied seats or on a set number of empty seats between occupied seats, an algorithm handles it from there on.

The Outbox social distancing solution will manage the automated distance and empty seats parameters. Reduced venue capacities imposed by local regulations will also be managed dynamically by our solution.

Three easy steps:

1. Set the venue capacity.

2. Set the number of surrounding seats which must remain unoccupied following a purchase (ex: 2 left, 2 right, 1 front, 1 back, 1 diagonally).

3. Sell social distancing seats in real-time.

To learn more about our solutions and how we can assist you, contact us



Outbox™ now offers online digital media content through its application EventShopper™. Our web streaming and ticketing platform allows artists to connect with their fanbase by providing a beautiful livestream experience.  Customers can now purchase and watch video content through their customer account and watch on any of their electronic devices.


Through integrations with leaders in the streaming and digital media industry, Outbox™allows you to offer your clients pre-recorded content or stream live events with pre-determined conditions such as timed access.


These events can be offered or sold to your customers, members or season ticket holders as an added value. Whether it is theater, sports, interviews or never before seen content, it’s a great way to stay connected with fans.

Customers can log into their password protected ‘’MyAcccount’’ to securely access their content and live stream events. Don’t cancel your events ! Stream and monetize them via our ticketing and streaming solution. 

Contact us to allow us to help you to reach out, stand out, and sell out. Email us at: